Vietnam’s tourism industry has officially entered a “Golden Era” of recovery. According to the latest data from the Vietnam National Tourism Administration, April 2026 marked a historic milestone with 2.03 million international arrivals in a single month. This brings the total for the first four months of the year to 8.8 million visitors, a 14.6% increase year-on-year.

Market Insights and Diversification 

The structure of Vietnam’s tourism market is shifting towards impressive diversification. While China and South Korea remain our largest markets, we are seeing a phenomenal 300% growth in the Russian market thanks to the recovery of direct flights. Southeast Asian momentum is also exceptional, led by the Philippines with over 73% growth, followed by Cambodia and Indonesia. Additionally, India continues its strategic rise with a high growth rate of 59%.

 

Europe as the Fastest Growing Region

 Europe has become the bright spot of 2026 with an overall growth of 53%. Countries benefiting from visa-free policies are showing incredible results, especially Poland with an increase of nearly 53%, followed by Sweden and Norway. Traditional markets like the UK, France, and Germany also maintain steady double-digit growth, proving the clear effectiveness of our new visa policies.

 

Why Global Travelers Choose Vietnam 

In a world of geopolitical uncertainty, safety has become the top priority. Vietnam stands out not only for its security but also for its rich cultural heritage and unique local experiences. The trend of green and experiential tourism is opening up significant opportunities for sustainable growth. At Avex Vietnam Travel, we are ready to welcome this wave of global explorers with bespoke, safe, and professional services. Join us in the most exciting year for Vietnamese tourism yet!